With beaconsmind's solution, we are committed to opening a new marketing channel within our omnichannel mix, to better reach our app users and improve their shopping experience. We are very pleased to be able to accompany them and provide dynamic growth impulses with our solutions.'Īyman Beydoun, Chief Operating Officer of BFL Group: “Technologies have always shaped the retail sector and at BFL Group we are open to new technologies to serve our business and customers alike. The BFL Group is already one of the world's leading off-prize retailers and continues to expand. Max Weiland, Chief Executive Officer of beaconsmind: 'Only a few weeks after we strengthened our sales team in Middle East and India among others, we can already report a significant new client success. BFL Group also benefits from all location-based data from its app users, enabling it to respond to customer wishes directly in the store or to anticipate market trends and react to them with appropriate offers. The personalisation of the offers strengthens customer loyalty and improves the customer experience.

With the beaconsmind solution, BFL Group can increase cross-selling and offer customers tailored offers based on their purchase and visit history at the point-of-sale via new interaction and communication channels. Through this partnership, beaconsmind gains direct access to companies and business contacts of the royal family in the UAE and the MENA region and can thus further promote its growth in these regions.īeaconsmind supports BFL Group in linking its offers in brick-and-mortar retail with those in online retail by connecting the BFL mobile app with the beaconsmind Suite software. The cooperation with the BFL Group came about through beaconsmind's partnership with the Seed Group, a company of The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, a member of the ruling family of Dubai. In total, the BFL Group and its brands have around 80 stores in the UAE, Lebanon, Oman, Qatar, Kuwait and Malta. In the near future, the use of beaconsmind's solutions will be extended to BFL Group's brick-and-mortar shops in the company's other country markets. The location-based marketing and analytics solution from beaconsmind will initially be used in several stores in the United Arab Emirates. In addition, BFL Group is the exclusive premium partner of Tchibo in the MENA region. Under the umbrella of the BFL Group are brands such as 'Brands For Less', 'Toys For Less', 'Homes For Less' and 'Mumuso'.

The company, headquartered in the United Arab Emirates (UAE), is one of the world's leading off-prize retailers in the fashion, gaming and household goods sectors. Zurich, Switzerland – 20 June, 2022 - beaconsmind AG (ISIN: CH0451123589 - Ticker: MLBMD), a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, has contracted BFL Group as a new client. Unique, individualised interaction opportunities with customers through the use of innovative beaconsmind technology Roll-out planned in other BFL Group markets in the Middle East and Europe Start of cooperation with BFL Group in the United Arab Emirates Beaconsmind AG: Leading international off-price retailer relies on beaconsmind solution

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